margin carp groundbait Gorup shot of Sonubaits Krill flavoured products Flavour Shaker Supercrush F1 Green Groundbait Cheesy Garlic Groundbait Bucket of Sonubaits Code Red Boilies

Bait for the Modern Angler

Innovative Baits

Welcome to, the bait brand at the very forefront of modern bait design, delivering innovative ranges of baits with the help of a world class team of match, carp and specimen anglers.

Our enviable line-up of consultants have the very highest demands and have all been involved the ongoing development of our bait ranges. Read their Tips and Blogs here, as well as the latest News and gallery of catch shots, only at We'll regularly be updating the site with News and Catch Reports from our angling team, as well as giving you the lowdown on our Latest Products.

Our ingenious and irresistible baits continue to dominate venues around the World. Become a part of the success, get stuck into the website and enjoy.

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Tip of the Month

Tip of the Month October

Adapt your groundbait to the Water Condition

With the night’s drawing in and the temperature dropping, October is the time to start thinking about refining your groundbaits. F1 Groundbait is a great bait for F1’s and skimmers but as the water cools down and the colour begins to drop out of the water as it becomes clearer, fish prefer to feed over darker beds of groundbait. Why not try mixing F1 with F1 Dark groundbait, the colder it gets have a higher proportion of the dark groundbait. So at the start of the month ...

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Carp O Clock

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Adam Firth bags a new PB Barbel from the River Trent using Code Red Dumbells.

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River Wye Roving

Jason Donaldson tackles the river Wye in search of barbel.

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Mat Woods

One After Another

Read the blog by Mat Woods

Recent Catches

Here's some pictures, submitted by our team of
angling consultants.

See more catch shots in our Gallery Pages

This 14lb 12oz Tench fell to Dai Gribble while fishing over a bed of  Hemp, F1 Corn and 2mm S-Pellets Chris Ponsford with a bream caught using Bloodworm Groundbait on a Method feeder Ade Kiddell with a River Severn barbel that couldn't resist an 8mm Krill Pellet O! Dai Gribble with a 13lb 3oz Tench